Search Engine Optimization

SEO stands for ‘search engine optimization’. It is the the process of maximizing ‘traffic’ (the number of visitors) to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

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