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Webcraft for Beginners

*Educators Edition

“The Definitive Curriculum Framework For Educators Of Young Minds To Base All Their Future Digital Marketing Skills Training Upon.” – Dorian Tallbody FRSA

Worldwide Digital Skills Shortage…

But Who Teaches The Teachers?

A vast chasm of knowledge exists between what is currently being taught as ‘digital skills’ and what businesses in today’s mostly mobile digital marketplace/job space actually need.

And this knowledge gap continues to widen as more and more businesses ‘get online’ for the first time. 

New .com and .net domain name registrations alone totalled approximately 9.6 million at the end of the second quarter of 2018, compared to 9.2 million domain name registrations for the second quarter of 2017. [source: https://blog.verisign.com/domain-names/verisign-q2-2018-domain-name-industry-brief-internet-grows-to-339-8-million-domain-name-registrations-in-the-second-quarter-of-2018/ ]

  That’s over 106,000 registrations per day!

 OK. Not all domains registered are used immediately but if only one tenth of these newly registered domains (remember, these are only .com and .net), are actively being used for commercial purposes, that’s still 10,000+ new websites per day in urgent need of appropriate digital skills to research, design, build, launch and maintain a robust, profitable web presence – indefinitely.

 

Today’s new-to-the-web business owners are only too aware of the importance of establishing a strong, strategic web presence but, more often than not, have enough on their plate running their business and have neither the time nor the desire to learn all this new web stuff. So they attempt to ‘buy in’ (outsource) the digital skills they need to fulfil a specific web-based task.

Unfortunately there is a severe lack of competent individuals with appropriate digital skills to support the phenomenal growth of today’s digital landscape… 

…and there are very few educators who are familiar and up-to-date with the ever-evolving ‘digital skills’ requirement for successful web presence development, an essential business practice in today’s global marketplace.

Who Teaches The Teachers?

OK. Let’s take a moment to understand something.

1. The education system is designed to prepare young adults for the job market or ‘higher learning’ establishments with a basic set of academic skills. 

2. The needs of the job market informs the context (and quality) of the content within the education system. By quality I mean the level of usefulness of the content.

Going to school would be pointless if everything taught to the student had no use in the ‘real’ world, wouldn’t it?

Thankfully, we learn two life-shaping things when we enter learning establishments,

  • We learn how to socialise through interaction with fellow students.
  • We learn how to learn through interaction with educators.

Together these two life-lessons transforms the schoolchild into a malleable entity ready to slot into someone else’s timetable, someone else’s business, someone else’s vision of personal success

3. The needs of the job market are continually evolving, particularly the need for ‘digitally proficient’ experts.

4. The education system is not evolving at the same rate as the needs of the job market.

Conclusion – Learners are leaving full-time education not only under-informed about the true nature of the web and its increasing role in the development and growth of many of today’s biggest economies but also entirely unaware of the vast number of income and employment opportunities that are now available as we experience the latest industrial age… … ‘economic digitization’. What the heck is that? I hear you cry.

Industrial Revolutions

You could say there have been four technological advancements that, when introduced, altered the world from that point onward.

I’m not talking about ‘historical periods’ i.e. stone age, bronze age, iron age, etc, which signify distinct periods in history of man’s advancement in stone~craft and metal~craft for the purpose of producing receptacles, tools and weapons.

No. I’m talking about technological advancements in how productivity and value is delivered.

  • Mechanization
  • Electrification
  • Computer Automation
  • Economic Digitization

In the  same way that mechanization during the Industrial revolution of the 1700-1800s, forced many ordinary (cottage industry) folk to shelve their craft, leave their homes and travel to work in steam-powered factories and workshops, Digitization enables today’s ‘ordinary’ folk to return to producing value from their own homes.

 

So… …who teaches the teachers?

 Webcraft for Beginners ‘bridges’ the ‘knowledge chasm’ by introducing the learner to all activities associated with web presence development by… 

  • …explaining the reasons why all these activities are necessary and…
  • …revealing the extensive list of appropriate digital skills required to perform these necessary activities.

Webcraft for Beginners instils in the learner a passion for entrepreneurshipenterprise, a firm understanding of e-commerce & online economics and the importance of empathy throughout engagement.

By combining learner aspiration with specialised education and timely calls-to-action, the learner grows enlightened, empowered and highly employable.

Webcraft: S.P.E.C.I.A.L.I.T.Y.

W4B curriculum is based upon a finite set of essential ‘evergreen’ topics (ten to be exact) not taught in existing learning establishments, youth empowerment programs, etc. 

“My Mission…

“…is to significantly improve income and employment opportunities by providing educators of young minds with all the essential information, tools and training they need to teach ‘webcraft’, a valuable skill to possess in today’s global digital work space.”

Dorian Tallbody FRSA, Founder: Webcraft Worldwide Initiative

SETUP

Activity associated with establishing a robust foundation to support a strategic web presence.

Learn more…

PROMOTE

Activity associated with drawing attention to a business’s web presence.

 

Learn more…

ENGAGE

Activity associated with engaging web presence visitors.

Learn more…

CONVERT

Activity associated with increasing overall percentage of sales.

Learn more…

INCREASE

Activity associated with increasing the value of each customer.

Learn more…

AUTOMATE

Activity associated with maximising marketing efforts using software resources.

Learn more…

LEVERAGE

Activity associated with maximising marketing efforts using human resources.

Learn more…

INTELLIGENCE

Activity associated with performing research and accessing specialised knowledge resources.

Learn more…

TIMESCAPE

Activity associated with measuring and improving productivity of web-based operations.

Learn more…

YOU

Activity associated with developing personal growth.

Learn more…

Become an expert

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Learn by Doing

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Build your portfolio

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Achieve your goals

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FAQ

Why Teaching Webcraft Is Important Webcraft for Beginners is a great career-oriented course. Today, one can hardly imagine any business, organisation or commercial enterprise thriving without the inclusion of web-based marketing. Therefore, it makes perfect sense to educate students to become ‘digital web service’ specialists.

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